Wix vs. Squarespace vs. SpaWebsitePro: Which is Right for Your Spa or Massage Practice?

Ask in any massage therapy Facebook group or subreddit what website builder to use, and you’ll see the same two names come up: Wix and Squarespace. They’re popular for good reason — both are polished, widely supported, and have name recognition that makes them feel like a safe choice.

But “widely recommended” and “right for your spa or massage practice” aren’t always the same thing. Here’s an honest look at both platforms and how they compare to a purpose-built option.

Wix

Wix is the most widely used DIY website builder in the world. Its drag-and-drop editor gives you genuine design flexibility, its template library covers virtually every industry, and its app market lets you extend functionality in dozens of directions.

What works well for wellness businesses:

• Large selection of spa and wellness templates to start from
• Scheduling app (Wix Bookings) available if you want to manage booking directly through your site
• SEO tools are available — meta titles, descriptions, sitemaps, canonical tags, GSC integration
• Solid performance and uptime

Where it falls short: The SEO tools exist, but they require deliberate setup. A new Wix site goes live with template meta titles and no structured data. The LocalBusiness or DaySpa schema that signals to Google what type of business you are and where you operate isn’t generated automatically — adding it requires working with Wix’s custom code blocks, which is beyond what most spa owners and massage therapists want to get into.

Wix Bookings works, but it’s designed generically. If you’re already using Square, Vagaro, Fresha, or MassageBook, integrating your existing booking flow into Wix requires workarounds rather than a direct connection.

There’s also no dedicated mode for mobile or service area businesses. A mobile massage therapist who serves a region rather than a fixed address has no structured way to represent that in Wix — it’s a configuration you’d have to figure out on your own.

Pricing: Entry-level plans start around $17/month, but the Core or Business plans a service business actually needs run $29–36/month.

Squarespace

Squarespace is the design-forward option — its templates are widely regarded as some of the most visually polished in the industry, and the editing experience is clean and intuitive. It’s a strong choice if aesthetics are a priority and you have time to work through the setup.

What works well:

• Genuinely beautiful templates, some specifically designed for wellness and beauty businesses
• Clean URL structure and automatic SSL
• Sitemap generated automatically
• Good performance on mobile

Where it falls short: Squarespace’s structured data situation is the weakest of the three platforms here. Schema.org markup is generated inconsistently across page types, and local business schema — the code that identifies your business type, address, and contact information in a format search engines can read directly — is largely absent unless you inject custom code. For a spa or massage therapist trying to show up in local search, that’s a meaningful gap.

Like Wix, meta descriptions and page titles need to be set manually for each page. The foundations are there, but “there” means sitting in a settings panel waiting to be configured — not shipped as defaults.

Squarespace Scheduling (formerly Acuity) is a capable booking tool, but again, if you’re already using Vagaro, MassageBook, or another provider, you’re adding friction rather than connecting what you have.

Pricing: Personal plans start around $23/month; the Business plan most service businesses would need runs around $33/month.

SpaWebsitePro

SpaWebsitePro is built specifically for spas, salons, massage therapists, and wellness businesses. The scope is narrower than Wix or Squarespace — it’s not trying to be a platform for every type of website. What that narrower scope buys you is that the things that matter for a wellness business are handled automatically rather than left as configuration steps.

What’s built in from day one:

• Industry-appropriate structured data (HealthAndBeautyBusiness or DaySpa schema depending on your theme) identifying your business type, name, address, and phone number in a format search engines read directly
• Geo-targeted page title in the format your business name and location — no manual setup required
• Sitemap, robots.txt, and canonical URL generated automatically
• Google Search Console verification support built into the dashboard
• Themes designed specifically for wellness businesses — not adapted from a generic template library
• Native connection to your existing booking tool: paste in your Square, Vagaro, Fresha, MassageBook, or any other booking link and it’s wired into your site

The dedicated mobile/service area mode: If you’re a mobile massage therapist or run a service area business, SpaWebsitePro has a specific setup for this — representing your coverage area rather than a fixed address, with the appropriate structured data to match. Neither Wix nor Squarespace has an equivalent.

Where Wix and Squarespace have the edge: Design flexibility. If you want pixel-level control over your layout, a multi-page site with custom sections and a complex information architecture, Wix (especially) gives you tools that a purpose-built platform won’t match. Squarespace’s design quality is genuinely excellent if aesthetics are your top priority.

Pricing: $19.99/month.

Side-by-Side

Which One Is Right for You?

Choose Wix if: You want maximum design flexibility, you’re comfortable spending time on setup and configuration, and you want access to a large app ecosystem. A Wix site built carefully by someone who works through the SEO settings can perform well — but “built carefully” is doing a lot of work in that sentence.

Choose Squarespace if: Design quality is your top priority and you’re willing to invest time in building a polished site. The SEO gaps are real, but Squarespace sites that look great and have accurate, well-written content can still do well in local search.

Choose SpaWebsitePro if: You want a professional site that’s specifically built for your industry, with the SEO foundations configured out of the box, connected to whatever booking tool you’re already using, and live in a fraction of the time. You’re trading some design flexibility for a setup that’s done rather than waiting to be done.

The honest version: Wix and Squarespace are excellent platforms that weren’t built with a massage therapist or spa owner as the primary user. SpaWebsitePro was. Whether that specificity is worth it depends on how much time you want to spend making a general-purpose tool work for your specific situation.

SpaWebsitePro is built for spas, salons, and massage therapists. Wellness-specific themes, built-in local SEO, and native booking integration — live in minutes.