What Every New Massage Therapist Needs on Their Website

You spent months in massage school learning your craft. Now it’s time to build a practice — and for most new clients, the first thing they’ll do is look you up online.

A professional website doesn’t have to be complicated or expensive. But it does have to answer the questions every potential client has before they book. Here’s what to include.

Your Name and What You Do — Front and Center

This sounds obvious, but many therapist websites bury the basics. Within the first few seconds of landing on your page, a visitor should know:

• Your name
• What type of massage you specialize in
• Where you’re located (or that you do mobile sessions)

Don’t make them scroll to find out if you even serve their area.

A Clear List of Services and Pricing

Clients comparing massage therapists want to know what you offer and what it costs. Listing your services with prices removes the biggest barrier to booking — the awkward “how much does it cost?” phone call.

Include session lengths (60 min, 90 min), modalities (Swedish, deep tissue, prenatal, sports), and your rates for each. If you offer packages, list those too.

A Professional Photo of Yourself

People are inviting you into their personal space — or going to yours. A clear, professional headshot builds the trust that makes someone comfortable enough to book. It doesn’t need to be a studio photo; a well-lit photo with a clean background works fine.

Your Booking Method

If you use an online booking tool like Square, Vagaro, or Fresha, link it prominently — ideally as a button in your hero section and again near the bottom of your page. If you prefer phone or email bookings, make that information impossible to miss.

The easier you make it to book, the more bookings you’ll get.

Your Credentials and Massage License

List your certifications, your license number (where applicable), and any continuing education or specialty training. This matters especially for clients who are new to massage therapy or coming to you for a specific condition.

Some states require therapists to display their license number publicly — check your state’s requirements.

Contact Information and Hours

Phone number, email, and business hours. Even if you take all bookings online, some clients will want to call first. Make it easy for them.

If you work out of a studio, include the address. If you’re mobile, explain your service area.

A Few Words About Your Approach

A short “about” paragraph — who you are, why you became a massage therapist, what you focus on — gives clients a sense of who they’re booking with. It doesn’t need to be long. Two or three sentences that feel genuine are worth more than a formal bio.

What You Don’t Need Right Away

You don’t need a blog, an online store, multiple pages, or a complex booking system to get started. A single, well-organized page that covers the above is enough to look professional and start taking clients.

Add more as your practice grows.

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